Colourist and owner Bradley Evans of Soho hair salon Jigami, is a very clever man. He took me, a virtual colour virgin (I say virtual because I can't deny many years of experimental colour in my teens and early 20's. Yes I've been blonde , copper toned , raven haired and varying degrees in between) but I had not had a drop of colour in my hair since 2006 thus making my hair , as a colourist would describe "Virgin Hair" . It was all my own , a rich dark brown which I actually really liked but after seeing the likes of Millie Mackintosh (Made In Chelsea) and Lily Aldridge (Victorias Secret model) with their sultry , subtley sunkissed locks I knew it was time for me to go back on the bottle (bleach not booze!). Or was it? Now as far as I was aware the only way to lighten the hair, aside from lemon juice in the sun, was to use bleach which wasn't ideal because of potentential long-term damage and the dry dullness it left the hair with after regular use. Bradley explained that the Natural Colour Works he would be using to lighten my hair was an innovative soya based colour completely free of ammonia and bleach which would absolutely be able to create the look I had in mind but be much kinder to my hair and leave it soft and remain shiny in between touch ups.
I trusted him to work his magic and when the time came for the big "reveal" as my hair was dryed off. I held my breath incase my hair was too blonde or stripey or brassy looking but I needn't have worried because it was exactly as I'd hoped it would be , maybe even better! My hair looked lightly , ever so subtlety sun kissed but it made such a difference. I looked younger, fresher , softer , the tone was spot on-it wasn't too warm or too cool-it was beautiful , it looked as it I'd spent a week on a beach but felt soft and looked shiny as Bradley has promised Natural Colour Works would leave it.
I didn't have to return to the salon for about 10 weeks to get the roots touched up and the colour didn't fade or go lighter or leave my hair dull looking as I'd experienced in the past from lightening my hair with bleach. My hair remained soft and healthy looking and I had numerous compliments from family, friends and even complete strangers! It has now been about 8 weeks since the second time I've had it done and I can happily say exactly the same thing as the first time-it really does look gorgeous and feels so healthy.
I would highly recommend Bradley Evans and Natural Colour Works to colour aficionados and colour virgins alike , you won't be disappointed. . . as I said he's a very clever man. Call the salon now on 02072870788 to get your appointment in time for summer (when it finally arrives!).
